SMM Promotion (Social Media Marketing) is a process of attracting the target audience to the brand / product / service through social networks. Nowadays, there are almost all the world's large companies in social media, and it is no wonder, since the audience of facebook.com users consist of more than 1 000 000 000 people.
Social networks allow you to work directly with your audience, analyse your communications, and find out more about your clients in detail. This is a fruitful work which, with proper approach, will be able to provide a constant stream of customers.
What can you begin with?
Define Your Objectives
Once you clearly define your purpose in social networks, you save yourself from wrong actions and incorrect promotion strategies. For example:
- informing potential and existing customers re the news of the company / product / service
- communicating with customers
- collecting feedback
- collecting your potential target audience for future sales
- searching for colleagues
- brand advertising
What Social Network Is Best for Promotion?
To answer this question you just need to:
1) Study your competitiors. Do they use this or that social network?
2) Analyse your audience. Learn about the social networks you are moe popular in.
If we briefly describe 5 largest social networks, we can have the following:
1. Facebook.com. The audience from all over the world of most diverse orientation, mostly English speaking. It makes sense to promote almost any brand here.
2. Vk.com. The biggest Russian social network. The audience of all ages dominated by 30 year-olds.
3. Instagram.com. A social network with a focus on sharing photos and short video clips, there are mostly young people.
4. Twitter.com. A social network with an emphasis on news and information.
5. Ok.ru. Odnoklassniki (Classmates) is the second biggest Russian resource of social orientation. Mostly adult audience.
SMM Promotion is a diverse world which is difficult to fit into a couple of articles. We shall tell you more about methods of attracting the audience and the possibilities of this or that social network in our future articles.
Moreover, the IQSites team are engaged in professional SMM promotion based on their own effective strategies. Our developers' resources allow you to reach the most incredible results and have a steady stream of customers. You can order promotion of your company using the contacts in the header :)
